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18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million  From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike  Guy." - Fadeaway World
18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike Guy." - Fadeaway World

LeBron James Nike contract: Details of multi-million dollar deal explored
LeBron James Nike contract: Details of multi-million dollar deal explored

LeBron James signs lifetime deal with Nike - ESPN
LeBron James signs lifetime deal with Nike - ESPN

On this day in 2003: LeBron James inked the richest rookie shoe deal
On this day in 2003: LeBron James inked the richest rookie shoe deal

LeBron James May Never Make a Billion Dollars From His Nike Deal | Complex
LeBron James May Never Make a Billion Dollars From His Nike Deal | Complex

Why LeBron James retro-ing his first signature shoe is a surprisingly  emotional thing | Mashable
Why LeBron James retro-ing his first signature shoe is a surprisingly emotional thing | Mashable

LeBron James, Nike Agree on Lifetime Contract: Details, Comments, Reaction  | News, Scores, Highlights, Stats, and Rumors | Bleacher Report
LeBron James, Nike Agree on Lifetime Contract: Details, Comments, Reaction | News, Scores, Highlights, Stats, and Rumors | Bleacher Report

Fifteen years ago, Reebok and Adidas wanted him bad — so how exactly did LeBron  James end up with Nike?
Fifteen years ago, Reebok and Adidas wanted him bad — so how exactly did LeBron James end up with Nike?

LeBron James's Favorite Nike Sneakers Are Back for the First Time Ever | GQ
LeBron James's Favorite Nike Sneakers Are Back for the First Time Ever | GQ

LeBron James Reveals His First Custom Nike Sneakers | GQ - YouTube
LeBron James Reveals His First Custom Nike Sneakers | GQ - YouTube

Excerpt: Jeff Benedict's 'LeBron' - How Nike Signed LeBron James
Excerpt: Jeff Benedict's 'LeBron' - How Nike Signed LeBron James

When LeBron James chose Nike in 2003, he gave up $28 million — it could end  up making him $1 billion - MarketWatch
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch

LeBron James spent ONLY $2000 of his $90 million Nike contract!”: How The  King spent his first ever Nike endorsement check as an 18-year-old - The  SportsRush
LeBron James spent ONLY $2000 of his $90 million Nike contract!”: How The King spent his first ever Nike endorsement check as an 18-year-old - The SportsRush

LeBron James Nike: King Jame's Lifetime Deal is Bonkers
LeBron James Nike: King Jame's Lifetime Deal is Bonkers

The History of the LeBron James & Nike Partnership | Shoe Palace Blog
The History of the LeBron James & Nike Partnership | Shoe Palace Blog

Nike Air Zoom Generation First Game DM7535-101 Release | Hypebeast
Nike Air Zoom Generation First Game DM7535-101 Release | Hypebeast

Kobe Bryant's Nike Contract Expired. The Implications Are Complex. - The  New York Times
Kobe Bryant's Nike Contract Expired. The Implications Are Complex. - The New York Times

LeBron James Signs Historic $1 Billion Deal With Nike |  BashaBearsBasketball.com
LeBron James Signs Historic $1 Billion Deal With Nike | BashaBearsBasketball.com

Nike Lebron Air Zoom Generation First Game 2023 - YouTube
Nike Lebron Air Zoom Generation First Game 2023 - YouTube

NBA: Story behind LeBron's Nike ad for debut shoe - ESPN
NBA: Story behind LeBron's Nike ad for debut shoe - ESPN

Nike Air Zoom Generation Retro 'First Game' 2023 LeBron James  Size 8.5 US New | eBay
Nike Air Zoom Generation Retro 'First Game' 2023 LeBron James Size 8.5 US New | eBay

LeBron James Signs Lifetime Deal With Nike - FloHoops
LeBron James Signs Lifetime Deal With Nike - FloHoops

LeBron James Nike Air Zoom Generation "Debut" DV7219-100 | Hypebeast
LeBron James Nike Air Zoom Generation "Debut" DV7219-100 | Hypebeast

LeBron James Signs Largest Deal in Nike History
LeBron James Signs Largest Deal in Nike History

The History of LeBron James Basketball Shoes | Finish Line
The History of LeBron James Basketball Shoes | Finish Line

2003: The Birth Of An Era With The Release Of The Nike Air Zoom Generation  The First LeBron James Signature Shoe | BashaBearsBasketball.com
2003: The Birth Of An Era With The Release Of The Nike Air Zoom Generation The First LeBron James Signature Shoe | BashaBearsBasketball.com